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building product brand

См. также в других словарях:

  • Brand extension — or brand stretching is a marketing strategy in which a firm marketing a product with a well developed image uses the same brand name in a different product category. Organizations use this strategy to increase and leverage brand equity… …   Wikipedia

  • product awareness — ➔ awareness * * * product awareness UK US noun [U] MARKETING ► knowledge about the particular products a company offers, especially compared to those offered by its competitors: »There are various software packages available that offer marketers… …   Financial and business terms

  • Product management — is an organizational function within a company dealing with the planning or marketing of a product or products at all stages of the product lifecycle. Product planning (in bound marketing) and product marketing (outbound marketing) are different… …   Wikipedia

  • Product lining — is the marketing strategy of offering for sale several related products. Unlike product bundling, where several products are combined into one, lining involves offering several related products individually. A line can comprise related products… …   Wikipedia

  • Product lifecycle management — (PLM) is the process of managing the entire lifecycle of a product from its conception, through design and manufacture, to service and disposal. [cite web title = About PLM publisher = CIMdata url = http://www.cimdata.com/PLM/aboutPLM.html ] PLM… …   Wikipedia

  • Brand orientation — is a deliberate approach to working with brands, both internally and externally. The most important driving force behind this increased interest in strong brands is the accelerating pace of globalization. This has resulted in an ever tougher… …   Wikipedia

  • Brand engagement — is a term loosely used to describe the process of forming an attachment (emotional and rational) between a person and a brand. It comprises one aspect of brand management. What makes the topic complex is that brand engagement is partly created by …   Wikipedia

  • brand share — ➔ Share * * * brand share UK US noun [U] ► MARKETING, COMMERCE the quantity of a brand that consumers buy compared to other brands of the same product: build/increase brand share »Good packaging design can be effective in building brand share …   Financial and business terms

  • Building insulation materials — A selection of insulation materials can aid in building insulation. All of these are based on standard principles of thermal insulation. Materials used to reduce heat transfer by conduction, radiation or convection are employed in varying… …   Wikipedia

  • Building society — Nationwide Building Society is the UK s and the world s largest building society A building society is a financial institution owned by its members as a mutual organization. Building societies offer banking and related financial services,… …   Wikipedia

  • Brand community — A brand community is a community formed on the basis of attachment to a product or marque. Recent developments in marketing and in research in consumer behavior result in stressing the connection between brand, individual identity and culture.… …   Wikipedia

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